Here are a few pointers I can offer for those who want to have their work considered for gallery representation…..any gallery. Save yourself some frustration and do your due diligence.
– Make sure you either visit the gallery or the gallery website. Try to make an honest assessment about whether your work may fit in there. For example, if you are a portrait painter, and they don’t carry any figurative work, it might not be a good fit.
– Contact the gallery to ask if they are open to considering new artists and if they have a submission policy. Nearly every gallery will.
An interesting question from a fellow artist…Do you buy art and what do you use to judge whether the work you are buying is worth what you are paying for it?
I do, and as long as I can afford it, I buy what speaks to me. But as a gallery owner, I also know that others don’t always feel they can trust their instincts about art and it’s value. They judge monetary value by the judgement of others. And often, that is the value for an artist being in a gallery. Buyers use gallery representation and prices as a measure of of legitimacy. As if someone else has vetted it first, so it must be good. Judgement via the marketplace. Has it ever really been otherwise in the general population? I think that most people feel inadequate in the face of ART. Don’t understand that if they love it and can afford it…that is all that really counts in the purchase equation. I carry work in the Equis Art Gallery, that I love. The artists set the price based upon what it has been selling for in the marketplace. And I feel strongly that for collectors and art lovers…..buy what you love. Don’t concern yourself over perceived value. Does it touch you? Can you afford to own it? When you fall in love with artwork, the value is that it has touched your heart, your mind and maybe even your soul. And I know it sounds trite, but that is priceless.
To be a creative producer in any medium, is to court rejection. It is part of the landscape of creative marketing. The only way to avoid it is to never show your work to anybody. Once you put it out there…..expect rejection to be a part of the learning process inherent in a creative life lived.
It is a strange dilemma being a gallery owner looking for gallery representation. I hope that I can find one out there who wants my work and treats their artists as well as I do.