In this day and age, it is quite difficult to get a business off the ground. And yet, the growth of new business, large and small, is of key importance in our economy. It is what keeps our county and communities vital and fiscally healthy. Here in the US, we are seeing a sudden resurgence of interest in micro-businesses. A return to the Mom&Pop small town business model.
Question – What role, if any, can and does the media play in the growth and support of a new business? Is there an successful model of partnership between business and media being developed or already in use out there?